BACKGROUND INFORMATION ABOUT TALANTA HELA.

The government launched Talanta Hela project.. to monetize sports and creative talents.

The Ministry of Youth Affairs, the Arts, and Sports had on, February 15, launched the Talanta Hela project, a flagship plan to monetize talents in sports and the creative industry.

The project is in line with the government’s economic transformation agenda and aims to identify, recruit, nurture, market, and monetize talent.

“We have to reflect on how we have performed as a country over the years and ask ourselves why Nigerian music is the most popular music we listen to. Why are Kenyan-themed films shot in South Africa? The sense of this initiative is to burn the box. That is why we don’t want to think outside the box. We don’t even want the box. We need fresh thinking,” said CS Ababu Namwamba during the launch.

The project is also set to work with the education system to identify schools that will act as academies and nurture certain sports.

“Sources of talent are in our schools. We in the school and education system want to continue to be the source of talent. We are working with the Ministry of Sports so that we can identify schools that will act like academies and nurture certain sports,” said Belio Kipsang PS Education