By the end of the lesson, the learner should be able to legibly write an advertisement using the right format, content, language and tone.
Topic outline
Definition of an advertisement
Reasons for writing an advertisement
How to write an advertisemnt
a) What is an advertisement?
It is a notice of announcement designed by a person or institution for the purpose of highlighting items or services that are up for sale, rent or which are available.
b) Why write an advertisement?
To inform people of the presence of goods or services for sale.
To notify people of improvements made on existing services or goods.
To correct any misinformation about goods or services on market.
(Accept other learned inbusiness studies)
c) How to write an advertisement.
Read the question and comprehend the major function of the advertisement and other hints in the question’s rubric such as: the advertiser, items, services, onditions, place, time, cost, target group etc.
Write the right format
When writing or designing advertisement, it is good to note that an advertisement is a type of notice; hence, it has same format as a notice. Focus has to be on writing an advertisement and not drawing of items.
Write the letter-head (name) of the institution or club sending the advertisement.
Write date of doing the advertisement on the right hand side- please, note that advertisements in newspapers lack this date because the date is indicated on the newspaper itself. Date helps readers to know that the advert is a recent one.
Write the reference number of the advertisement- in case it requires responses from public.
Give an advert call or invitation in bold eg. ADVERTISEMENT OF MAGNIFICENT HOTEL NOW OPEN!
Sign the advertisement by name/job title/ organizagion/ management.
Frame the
Drawing- sketch of an eye-catching picture capturing the theme of the advertisement can be drawn. (Do not focus on drawing; it is composition writing)
Write the right content- content to focus on:
Body has to be persuasieve and capturing the following the name of the item or service being advertised (with an adjective praising it)
Brief persusive details about the item or service in terms of:
The place eg next to magnificent staffroom
Day, date and time of being served,
Cost of items or service eg Affordable/pocket friendly/ Price of Ksh……
Special qualities of item or service point out the selling points,
Major target group for the advertisement.
Brief direction to place eg Opposite the Manificent Liwa Towers
Any other information interpreted from the question’s rubric.
Contacts of the main contact person
Parting shot
Write the right language
Language must aim at persuading the target
Writing in note form is better than prosodic form when writing the body of a advertisement
Be brief- nobody likes reading long advertisements
Some advertisements can be in table form
Most important information is bolded/capitalized/undelined
Advertisement call is caligraphed (use blue, black and pencil only)
Example and exercise:
You are a member of environment Club in your school. The club had a project of a tree nursery and making compost manure. You have one million seedlings and 9000 kg of compost manure. The school has allowed the club to sell part of the trees and the manure to the general public. A member has designed the following advertisement (hand out) to help you sell the items. Rewrite and improve on it.
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JUGUNEGUNE ACADEMY
ENVIRONMENT CLUB
Our Ref: AD/JAEC/01
Wednesday, 6th July,, 2018
COMPOST MANURE AND TREES FOR SALE!
The Environment Club at Jugunegune Academy would like to notify all members of the school community an the general public of the following:
ITEMS: 1. High class Compost nanure
2. Fast Growing indigenous trees
DAY: All Week Days
TIME: 8.00 am to 6.30 pm
DATE: 07th-29th July 2018
PLACE: New Agriculture Farm
TARGET: All members of the public
COST: 50 kg of Compost manure Ksh 500
PRICE: Five healthy tree seedlings at Ksh. 40
TARGET GROUPS: All Citizens and students
Call: 0722146751 for free delivery .
Buy goods worth Ksh 600; get five trees for free!
By Secretary
Environment Club.
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